FIFO
Community-focused knowledge space.
A content hosting service for SaaS companies.
25K active users
Who?
Communities focused on learning.
What?
Build a solution that will help these communities thrive and be successful.
Why?
Learn everyday
What was known?
Wants to be an early entrant in a fast-growing market for SaaS marketing platforms.
Build a community approach to the rooms/sessions.
The focus was on entrepreneurs only.
Research Planning & Approach
WhatsApp groups were created, volunteers were picked from LinkedIn.
Observation technique was used - by joining the sessions on Zoom + Google Meets
Primary Use Cases
Live sessions
conducted by experts
someone sharing knowledge actively
session attendees asking questions.
Knowledge shared over WhatsApp groups
knowledge sharing
showcasing work
Active discussions (Not considered)
feedback, help, and job search
Challenges
Live sessions
community updates on what sessions were happening
discovery of sessions by users
securing sessions from spam (like background noises)
Knowledge sharing
no collective place for sharing knowledge that users could go back to.
Persona
SaaS marketing teams at SaaS companies.
Problem Statement
The statement meets the goal initially defined FIFO was to build an ideal platform for content marketing SaaS companies.
What is the method by which SaaS companies persuade customers to try out and purchase their products?
Competition
Ghost, Medium, Wordpress, Hubspot.
Applying the AARRR funnel
User Journey
Host/Speaker
Host schedules a session
Copies invite to share with people known to him
Unmutes a few participants the host would like to speaks
Shares presentation
Allows one of the speakers to also share their presentation
Starts recording the audio session
Responds to be questions/comments on chat
Unmutes participants who raise hands to speak to ask questions
Attendees/Participants
Scrolls through the feed
Joins a live session from feed/bookmarked sessions
Copies invite to share with friends who could be potentially interested
Starts listening to speaker, views presentation
Posts questions/comments on chat
Raises hand to speak to either comment or ask questions
Posts a reflection after the session finishes - documents learnings to be shared with others.
Design Constraints
Web/Mobile web-only - users don’t want to keep downloading apps.
Keep infrastructure cost low - no video streaming
Strong focus on security - provide a safe environment
Design Inspiration
Logo
Brief: Belonging to a set of apps at Glue Labs.
use vibrant colours
indicate it as a group of apps
simple icons, preferable geometric
use primary colours.
Colours
Typography
Phase 1 - Live Sessions
Focus on find a community.
